Icyerekezo cy'isosiyete
Kuzigama ingufu kubera Hongyan.
Inshingano y'Ikigo
Kunoza urwego rwinganda, gushiraho agaciro shingiro, no kuba umuyobozi mubikorwa.
Indangagaciro za sosiyete
Kwiga, ubwigenge, gutekereza, ubufatanye, gufashanya, gutsinda ingorane, gukusanya ubumenyi, gutsinda kubwenge, gutsinda kubwiza, gutsinda na serivisi.
Umwuka wo kwihangira imirimo
Ubunyangamugayo, ubwitange, ubufatanye, guhanga udushya.
Abakozi bakorana
Shiraho agaciro muri societe, shiraho inyungu kubisosiyete, utere umuryango umunezero, kandi wihangire umwanya wenyine.
Icyerekezo cya Enterprises
Ukorera mu Bushinwa, reba isi;bikomoka mu Bushinwa, bimurika ku isi.
Gucunga ubucuruzi
Kuvugurura imyumvire yubuyobozi, ishyirahamwe rishinzwe gucunga neza;abakozi bashinzwe gucunga umwuga, intego zo kuyobora siyanse;demokarasi yuburyo bwo kuyobora, uburyo bwo kuyobora mudasobwa.